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With microsoft supports ethereum was mistake

If this is the first you're hearing of this, do yourself a favor and read Connie Tran's Trig's own Brand and Marketing Manager article on building a brand with the 12 Archetypes. It's good stuff. Curiosity led me to apply the 12BA system to the current crypto brand landscape. Every coin has a spirit animal, an archetype — I figured with currencies to choose from, surely there would be an example of all In solving major problems no one else will, it inspires others to achieve greatness.

It's no overstatement that Bitcoin and creator Satoshi Nakamoto are the hero of cryptocurrency. Without Bitcoin's creation nearly a decade ago, cryptocurrency might still have come around the bend, but it would probably take 10 more years to get where it is now. Bitcoin is the archetype, the example, the groundbreaking first that launched an alternative fiscal universe and inspired countless others to join the movement.

It's first-to-market status means it has inherent issues that others are rapidly solving with competitive products. It also means that Bitcoin remains the golden face of all cryptocurrency, and it's unlikely that the coin will fade from the world's vision anytime soon. The Outlaw: Potcoin The Outlaw doesn't play by the rules — it gets its identity from breaking them, and reveling in its rebellion. The Outlaw fights the status quo it views as too tame, too boring, too polite, and embraces the disenfranchised.

The outlaw will never be truly accepted by the rest of the world, and it wouldn't have it any other way. The logo is a direct riff on that of Dash, a successful mainstream coin, and it's all business. The website and messaging are polished, professional, and The outlaw thing to do would perhaps have been a weed leaf logo, Rasta color scheme, and a high degree of playfulness in the messaging.

But Potcoin smartly flaunts the same sophistication that a lot of players in the pot industry are delivering these days. But all the sophistication in the world may not be enough to overcome weed's speckled past. The decentralized, virtual, and anonymous nature of cryptocurrency has inadvertently made it the perfect payment tool for drugs, black market dealings, and various other forms of illegal activity — even terrorism.

Potcoin certainly deserves its try at bat, but to make it it will have to overcome not only the criticism, looming regulation, and competitive environment that all coins are facing, but also the criminal stereotype of the product it was built to serve as well. It is a visionary, whose charisma draws you into it's vivid imagination. It's avant-garde thinking can occasionally amount to unrealized whimsies - but if believed in, it can pull off the impossible.

IOTA is an entirely different animal than most cryptocurrencies. It's some seriously complex and deep technological stuff, so suffice it to say that DAG transactions occur in a chaotic tangle that somehow spits out accurate info while completely obscuring it's own path - so it's secure, anonymous, and quite fast.

App-enabled lightbulbs, smart blinds, and Alexa are just the beginning. A good chunk of the IOT industry is playing magician right now — to varying degrees of success. With so many different companies building inter-device communication protocols, most are just fighting for theirs to become the golden standard.

Some ventures are writing protocols that adapt some standards to others. Whose magic will actually work? We don't know yet. IOTA's brand is indeed magical. The logo is ethereal and captivating. The website is beautifully constructed and dynamic, and features alluring visuals and animations to explain it's rather complicated mechanism. Only time will tell if IOTA can pull the rabbit out of its hat when the IOT dust settles, but it's certainly drumming up some brand magic in the meantime.

The Creator — Ethereum The Creator strives to make things with meaning and enduring value, but also curate a climate where others are free to act on their own imaginations and create for themselves. A non-conformist, the creator is never satisfied with the status quo, and incessantly pushes towards a better alternative.

The Ethereum Project no doubt features a cryptocurrency called Ether , but that's just a necessary component of its larger purpose. Developer Vitalik Buterin saw blockchain technology as merely a starting point for applications way beyond a cash alternative. Applications that, using traditional frameworks, are difficult to execute with the level of accuracy and security that a smart contract provides.

You're welcome. The Ethereum Project's brand is creator through and through, down to the name: Ether is the hypothetical, matter-less medium that permeates the universe, the perfect analogy to the Tabula rasa the platform gives developers. Ethereum's angular logo is modern and monolithic, and it's marketing outreach and website are highly targeted at developers and believers in the idea that currency is just the beginning of crypto technology.

The Caregiver — Humaniq The Caregiver is a protector, a healer, a nurturer of those in need. Selfless and relentlessly compassionate, the Caregiver finds purpose in healing the compromised, uplifting the downtrodden, or simply calming the unsure. Cryptocurrency doesn't necessarily rewrite the rules for the distribution of wealth, but it does so for access to wealth, especially for those far off the financial grid: the poverty-trapped poor of developing nations.

Humaniq is a humanitarian outreach project driven by its own coin running on the Ethereum protocol. It's goal is to connect people not plugged into traditional economies to the rest of the world, enabling identity authentication with biometrics instead of the formal paper documentation that's often a barrier for the underprivileged. Through the project, startups from these populations will be able to receive funding, manage assets, and even be placed in growth accelerators.

The project is lofty — the proliferation of it requires software that can run on primitive networks, on-the-ground implementation, and perhaps the biggest hurdle: outside interest and investment. The brand doesn't shy away from its mission's profound complexity, but it communicates like a good caregiver should: it leads with the need.

It's website strikes a balance of urgency and hope — hope that it aims to provide. Humaniq's leveraging of crypto-technology for empowering the powerless might just be the care the world needs. The Ruler : Tether The Ruler has control issues of the best kind. In a world fraught with uncertainty, it aims to create order from the chaos and confusion. It's authoritative stance prevents it from connecting with others on a personal level, but like all great leaders it can't afford to let emotions get in the way of it's goal: being a foundation of stability for its vulnerable subjects.

Cryptocurrency was formed on the idea that the ideal money is completely detached from fiat any government-backed currency, like the Dollar, Euro, or Yen , yet this very detachment causes issues of its own. Most cryptocurrencies are still highly volatile in value — with very little history, economic integration, or government oversight, coins swing wildly in value day to day, or even hour to hour.

This is partly why coin investment is so alluring. Millionaires can be made in a single day with the right pick. But the market far more easily spits out those who bet wrong and lose everything. This has made participation in cryptocurrency pretty risky, even for established coins like Bitcoin or Ethereum - both of which have ridden the value roller coaster since peaking in mid-December. Tether hopes to exploit all the benefits of cryptocurrency no middlemen, fast transactions, anonymity while eliminating the volatility that comes with it.

Tether does this by tying the value of 1 Tether directly to the value of 1 Dollar. Takes all the fun out of cryptocurrency, right? That's exactly the point. The product has generated huge interest from parties not willing to take the risk of investing in more volatile coin markets. Tether's branding does what any Ruler's brand should, but many don't: communicates the benefit of stability in an approachable, friendly way - without fear-mongering. The Jester: Dogecoin The Jester renounces boredom, pretension, and sternness.

The Jester uses humor and absurdity to contrast itself from an all-too-straight-laced world. The Jester knows life is short, and that the best way to honor this truth is to simply have fun. There's a lot of silliness to be found in the world of coin, but no coin has had its silliness taken quite as seriously as Dogecoin.

A legitimate and trade-able coin based on Litecoin's blockchain architecture, Dogecoin launched in December of as a parody of cryptocurrency. It's branding is based on an infamous internet meme featuring a Shiba Inu dog with a curious facial expression, over which a caption of grammatically-incorrect contemplations is pasted. It's intent was to be a coin driven by a vibrant community, and distanced from the already-controversial Bitcoin.

It's purpose was to serve as an online tipping system, wherein consumers of online content could reward contributors for stuff they liked. A real coin for rewarding valued online contribution — but also one that didn't take itself too seriously. Doge's branding reflects this perfectly, from the coin design and logo featuring an amateurishly stylized graphic of its dog mascot, to the Comic Sans font featured throughout its website.

Unlike most coin products' websites, you won't find an egalitarian manifesto about how this coin's proprietary technology is evolving the world of finance and life as we know it with Doge. Just a few brief statements about what it is, how to use it, and a link to its Reddit group - the hub of the aforementioned vibrant community supporting Dogecoin. It's positioning and branding may be playful and absurd, but it's ethos clearly struck a chord beyond its initial community of support.

Dogecoin is now traded and utilized like many heavy-hitting cryptocurrencies. It's no Bitcoin or Ethereum now, but the coin wars aren't over. In 5 years, you might be buying your morning latte with money featuring a delightfully awkward canine. It wants to connect and belong, and it's faithful and supportive to those around it. The Everyman meets you where you are, but will walk with you to where you aspire to be. Litecoin could be considered Bitcoin's little brother, the light version to it's predecessor's full-calorie offering.

This status isn't an accident - Litecoin was always intended to compliment Bitcoin, not compete with it. Lee started mining Bitcoin shortly after it's genesis, and quickly came to believe in the world-altering potential of cryptocurrency. After learning hard lessons from two failed coin launching ventures, he developed a winner with Litecoin. Lee is still a big fan of Bitcoin his team still regularly chats with theirs to bounce ideas off each other but foresees the stalwart being treated more like gold — an investment, a store of value.

Litecoin, Lee claims, is suited for everyday transactions, like buying a bagel or a pair of shoes. It's visual identity follows suit — the website is simple, devoid of frills, and helpful for everyone from crypto-novices to hardcore miners. A huge part of Litecoin's Everyman identity is actually Lee himself — an avid tweeter, he frequently engages the social media community to push the project's message and extol the values of cryptocurrencies as a whole.

Charon enables fault tolerant, high-availability validation, empowering a group of people to collectively run a validator across multiple machines instead of on a single one. The more multi-operator clusters on mainnet the more immutable and resilient to attack Ethereum will become. Only one validator client instance can be online and signing messages at any time. If two validators with the same private key sign conflicting messages the validator will be slashed.

Key DistributionDistributed Validator Clusters share one private key, no single node in the cluster has the full private key, and the full private key never exists in full anywhere. This makes validator key compromise more difficult for an attacker.

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Through the project, startups from these populations will be able to receive funding, manage assets, and even be placed in growth accelerators. The project is lofty — the proliferation of it requires software that can run on primitive networks, on-the-ground implementation, and perhaps the biggest hurdle: outside interest and investment. The brand doesn't shy away from its mission's profound complexity, but it communicates like a good caregiver should: it leads with the need.

It's website strikes a balance of urgency and hope — hope that it aims to provide. Humaniq's leveraging of crypto-technology for empowering the powerless might just be the care the world needs. The Ruler : Tether The Ruler has control issues of the best kind.

In a world fraught with uncertainty, it aims to create order from the chaos and confusion. It's authoritative stance prevents it from connecting with others on a personal level, but like all great leaders it can't afford to let emotions get in the way of it's goal: being a foundation of stability for its vulnerable subjects.

Cryptocurrency was formed on the idea that the ideal money is completely detached from fiat any government-backed currency, like the Dollar, Euro, or Yen , yet this very detachment causes issues of its own. Most cryptocurrencies are still highly volatile in value — with very little history, economic integration, or government oversight, coins swing wildly in value day to day, or even hour to hour.

This is partly why coin investment is so alluring. Millionaires can be made in a single day with the right pick. But the market far more easily spits out those who bet wrong and lose everything. This has made participation in cryptocurrency pretty risky, even for established coins like Bitcoin or Ethereum - both of which have ridden the value roller coaster since peaking in mid-December.

Tether hopes to exploit all the benefits of cryptocurrency no middlemen, fast transactions, anonymity while eliminating the volatility that comes with it. Tether does this by tying the value of 1 Tether directly to the value of 1 Dollar. Takes all the fun out of cryptocurrency, right? That's exactly the point. The product has generated huge interest from parties not willing to take the risk of investing in more volatile coin markets.

Tether's branding does what any Ruler's brand should, but many don't: communicates the benefit of stability in an approachable, friendly way - without fear-mongering. The Jester: Dogecoin The Jester renounces boredom, pretension, and sternness. The Jester uses humor and absurdity to contrast itself from an all-too-straight-laced world.

The Jester knows life is short, and that the best way to honor this truth is to simply have fun. There's a lot of silliness to be found in the world of coin, but no coin has had its silliness taken quite as seriously as Dogecoin. A legitimate and trade-able coin based on Litecoin's blockchain architecture, Dogecoin launched in December of as a parody of cryptocurrency.

It's branding is based on an infamous internet meme featuring a Shiba Inu dog with a curious facial expression, over which a caption of grammatically-incorrect contemplations is pasted. It's intent was to be a coin driven by a vibrant community, and distanced from the already-controversial Bitcoin. It's purpose was to serve as an online tipping system, wherein consumers of online content could reward contributors for stuff they liked. A real coin for rewarding valued online contribution — but also one that didn't take itself too seriously.

Doge's branding reflects this perfectly, from the coin design and logo featuring an amateurishly stylized graphic of its dog mascot, to the Comic Sans font featured throughout its website. Unlike most coin products' websites, you won't find an egalitarian manifesto about how this coin's proprietary technology is evolving the world of finance and life as we know it with Doge.

Just a few brief statements about what it is, how to use it, and a link to its Reddit group - the hub of the aforementioned vibrant community supporting Dogecoin. It's positioning and branding may be playful and absurd, but it's ethos clearly struck a chord beyond its initial community of support. Dogecoin is now traded and utilized like many heavy-hitting cryptocurrencies. It's no Bitcoin or Ethereum now, but the coin wars aren't over.

In 5 years, you might be buying your morning latte with money featuring a delightfully awkward canine. It wants to connect and belong, and it's faithful and supportive to those around it. The Everyman meets you where you are, but will walk with you to where you aspire to be. Litecoin could be considered Bitcoin's little brother, the light version to it's predecessor's full-calorie offering. This status isn't an accident - Litecoin was always intended to compliment Bitcoin, not compete with it.

Lee started mining Bitcoin shortly after it's genesis, and quickly came to believe in the world-altering potential of cryptocurrency. After learning hard lessons from two failed coin launching ventures, he developed a winner with Litecoin. Lee is still a big fan of Bitcoin his team still regularly chats with theirs to bounce ideas off each other but foresees the stalwart being treated more like gold — an investment, a store of value.

Litecoin, Lee claims, is suited for everyday transactions, like buying a bagel or a pair of shoes. It's visual identity follows suit — the website is simple, devoid of frills, and helpful for everyone from crypto-novices to hardcore miners. A huge part of Litecoin's Everyman identity is actually Lee himself — an avid tweeter, he frequently engages the social media community to push the project's message and extol the values of cryptocurrencies as a whole.

Lastly, the logo: A curly line away from the British Pound symbol, it is perhaps the most familiar, comfortable icon in the world of coins. The Lover — Sexcoin The lover is a big-hearted romantic. It wishes to create warmth, intimacy and inspire love in others. The lover is friendly, compassionate, and even sensual if the mood is right. It can be selfish and grounded, but it is also faithful and committed.

Ok, so this one's obviously a little taboo, and NSFW. You've been warned - don't go googling Sexcoin in your office. The discretion it's patrons exercise makes it the perfect grounds for cryptocurrency, which offers tidy transactions and, above all, extreme anonymity.

Sexcoin's goal is to be the currency of choice for the consumption of adult media and entertainment. The idea actually has a lot of merit, but I'll be honest: the execution of Sexcoin's brand and website are painfully bad. Shallow verbage, sloppy graphics, and an awful logo abound on its website.

The worst funniest infraction present is a series of poorly-photoshopped images of lingerie-clad women. It definitely misses an opportunity — whereas Potcoin dresses its taboo industry up and makes a case to be taken seriously, Sexcoin's promotes the gaudiness and misogyny much of the adult industry is actually trying to overcome. This is obviously a low budget endeavor — many of the some odd coin products are. But if Sexcoin can somehow convince the porn-watching world that it's currency is the ideal medium of exchange for digital pleasure, it could conceivably be a big thing.

A 97 billion dollar thing. But branding is important — and this is one brand that probably won't I can't resist one awful pun Ok, back to maturity. The Innocent : Monero The Innocent is pure soul, It strives to be and do good, and carries as much youthful enthusiasm as it does incorruptible virtue.

The Innocent can be naive, and is often vulnerable in a world that so quickly dissolves innocence, but that's exactly why the world needs it — the Innocent reminds us how to be our best selves. Monero isn't all that different from Bitcoin and others, but it's utility does focus on one thing more so than any other cryptocurrency: Privacy. Monero's transaction algorithm completely obscures information on the sender, the receiver, and amounts of coin transfers.

Adding to the veil of identity and activity, the currency is designed to be fungible — all Monero coins are identical and interchangeable. This means that certain coins cannot be marked as fraudulent or blacklisted due to their history, however shady.

So does this all really add up to innocence? Actually yes — in a way. Monero is all of these things, IF you subscribe to the idea that privacy and anonymity are attributes of a pure, ethically-sound currency. If you believe that functional sterility is the only answer to the inevitable bias present in most payment systems.

It's restless nature demands it constantly move, even if it risks wandering too far from the mainstream. The explorer will take you on a journey, and it wont always be comfortable — but wherever you wind up, you'll be the first to get there. With so much of the cryptocurrency conversation revolving around money half of the term is "currency" after all it's easy to miss the larger idea behind blockchain and similar decentralized architectures: the ability to build and run applications.

As discussed above with Ethereum, plenty of projects' missions are first and foremost to create frameworks where other developers can construct applications that thrive on the utility of the blockchain. The financial product is often a big part of this, but not the primary goal. This is very much the mission of EOS, a platform that enables applications to be built onto it's blockchain backbone.

EOS claims to have solved the scalability issues currently plaguing Ethereum, it's primary competitor, and also claims to be operable with zero transaction fees - a big deal when many crypto platforms are seeing huge fees due to surge in trading volume.

EOS' look is strikingly similar to Ethereum — the logo is another flavor of the angular, faceted form the later employs. The EOS brand, however, is a little more stirring. A website rich in technical information and replete with developer guides sits on a backdrop of breathtaking horizon imagery.

This aesthetic combined with EOS' affirmations about scalability communicates a central message: EOS is a tool for exploring the applications of crypto technology, ready to be driven far into the unknown. The Sage: Cardano The Sage is a guru — its wisdom and intellect make it a trusted source of knowledge. It wishes to help the world gain insight and understanding.

The Sage will guide you on the path to righteousness, and does the homework to prove it knows the way. The Cardano product itself touts a lot of wisdom and righteousness. The project aims to fix many of the issues with established cryptocurrencies by making a more secure, adaptable platform. A robust development team comprised of academics, engineers, and scientists created the 2-layer architecture that gives Cardano it's edge.

The first layer operates like a standard blockchain ledger, while the second serves as the operating environment for apps employing smart contracts and distributed computation. Distributed Validator Cluster Charon is Obol Network's Distributed Validator client and first step in enabling trust-minimised validation. Charon enables fault tolerant, high-availability validation, empowering a group of people to collectively run a validator across multiple machines instead of on a single one.

The more multi-operator clusters on mainnet the more immutable and resilient to attack Ethereum will become. Only one validator client instance can be online and signing messages at any time. If two validators with the same private key sign conflicting messages the validator will be slashed. Key DistributionDistributed Validator Clusters share one private key, no single node in the cluster has the full private key, and the full private key never exists in full anywhere.